While working on The Wall Street Journal at The&Partnership, I crafted everything from manifestos to clever headlines as well as social media content marketing. I helped to shepherd the evolution of the WSJ brand voice from the November 2020 elections through the advent of the Trust Your Decisions campaign in the Spring 2021 and beyond.
WSJ Women Network
News Literacy Project [Microsite]
In 2021, The Wall Street Journal wanted educate readers on the difference between fact-based journalism and opinion. I interviewed senior editors at WSJ to get the facts straight and then wrote scripts for a few animated videos on the subject. Click on the video below and you will be taken to a microsite that I wrote as well.
