Date Night Roulette with Serena Williams
To introduce Lincoln BlueCruise to the world, I was briefed to come up with ideas for TikTok. Date Night Roulette let us create an unexpected visual story that combined Serena’s star power with the star power of Lincoln to make something bigger than ordinary life.
Serena x Lincoln BlueCruise | Hero
Serena x Lincoln BlueCruise | Cutdown 1
Serena x Lincoln BlueCruise | Before & After
Across Instagram and TikTok, the audience engagement was very good. This Instagram post for Lincoln automotive got the most likes during the 2023 calendar year. And Serena’s TikTok post, which introduced the world to Lincoln BlueCruise, received widespread praise from her fans out there.
Serena x Lincoln BlueCruise — Instagram Post
Serena x Lincoln BlueCruise — TikTok Post
With an American heritage and a serene mythos of its own, writing in the voice of Lincoln for Hudson Rouge was a pleasure. While there, I also wrote web copy for the Lincoln Aviator and Lincoln Black Label lineup and developed social content pillars for the agency.