HPE, also known as Hewlett Packard Enterprise, is transforming the way businesses work around the world. It was an honor to bring more humanity to this brand and give it a more inspiring voice. Below, you’ll find a manifesto, a few TV spots and social memes.

Brand Manifesto

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Innovation Campaign
After this manifesto was set, we had an innovation-focused campaign to make. I worked on this spot about HPE’s sights for the future.

 

Yeasayer Campaign
Where legacy IT forces you to say No, Hybrid IT lets you say Yes again. Once we had our NoBob and NoBot spots, our team had to create social content to match, so we dreamt up an army of GIFs and then deployed them all.

Meet Michael
Legacy IT handcuffed him so many times that he turned into a negative bobblehead. Once Hybrid IT came to the rescue, he was able to say Yes again.

Meet Brian
Legacy IT became such a problem for his company that he, too, turned into a negative character: a NoBot. When he discovered the benefits of HPE Hybrid IT, he was able to get back to saying Yes to solving problems.